Building things since age ten.

Ask, and figure it out as you go.

Matthew Osborn has been an entrepreneur since he was 10 years old. Growing up between Las Vegas and southern Utah, he made his first eBay sale as a kid and went on to run a string of small ventures: candy, lemonade, skateboard products, whatever he could sell. By 14 he had landed his first real job washing dishes, all while managing five Facebook pages with more than 100,000 combined followers.

At 16, working as a lifeguard in Cedar City, Utah, he founded QSR (Quality Supplement Reviews). By reaching out directly to fitness brands, he landed more than 100 free products to review in his first two months. An influencer shirt campaign he ran picked up over 5,000 Twitter followers overnight. It was an early lesson that you can build something from almost nothing if you are willing to ask and figure it out as you go.

Marketing, and a habit of building.

Matthew attended Colorado Christian University, where he majored in Business Administration with a minor in Political Science. For the first two and a half years of college he worked as a digital marketing specialist for the Centennial Institute, and he graduated at 20. A month after graduation, in 2015, he married his wife, Joy.

After graduating, he took a full-time marketing role at General Air and worked his way up to Marketing Lead, managing three employees. He never stopped building on the side. One of those side projects, an ammunition subscription box, generated $2,000 in recurring sales within its first hour.

A family of software companies.

On July 27, 2017, Caleb Roth, Cole Winans, and Matthew Osborn launched the ScoutIQ beta. Caleb founded the company; Cole and Matthew came on as co-founders. ScoutIQ became a leading scanning and sourcing app for Amazon booksellers, helping resellers decide what to buy in real time. He resigned from General Air in October 2017 to go all in. Over the next several years, Matthew helped build a small family of e-commerce software products:

In 2022, all three companies were acquired together by ThreeColts in a single combined deal.

Builder, then backer.

After the acquisition, Matthew became an investor as well as a builder. He invested in a startup then known as Bravo Golf, now CallSign, which builds smart watches for pilots and other professionals. But he was not done building himself.

Designing and building homes with AI.

At the end of 2023, Matthew Osborn co-founded GEN1 with Cole Winans and Tom Winans. In 2025, the team secured its pre-seed investment, and all of the founders moved to building GEN1 full time.

GEN1's mission is big on purpose: to create a nationwide design-to-build platform where anyone can talk to AI and instantly design a code-compliant, buildable home in 3D, then automate the construction of that home using advanced robotics in mobile factories.

The goal is to compress home design from weeks or months down to minutes, and to make building a home faster, more accessible, and more affordable. It brings together the threads of Matthew's career so far: software, automation, and an interest in solving hard, physical problems.

The reason the work matters.

For Matthew, Christ is at the center of his family and the businesses he builds. He believes God designed us in His image, and that the work we do, and what we create with the blessing, skills, and opportunities God has given us, is an act of worship.

Matthew lives in the Phoenix, Arizona valley with his wife, Joy, and their children. He is the father of five: two boys, Truett and Everett, and two girls, Rylann and Addi, with a fifth child, a boy, arriving any day now. Family is at the heart of it all.

When he is not building, Matthew is usually outdoors. He recently took up archery elk hunting in the high country of Arizona, and the bull pictured below was his first, with many more hunts to come. He trains jiu jitsu alongside his wife and kids, and he is a lifelong Denver Broncos fan, happiest with his family along for the trip.

Second place on Surviving Mann.

In 2024, Matthew competed on Season 3 of Surviving Mann, the survival competition hosted by Navy SEAL Team 6 veteran Don Mann and co-hosted by former Green Beret Mike Glover. After a grueling run of physical and tactical challenges, he finished in second place.

A wider archive of moments, from early ventures to family life. Scroll to browse.